Case Study
Changemakers
of Tomorrow
Turning a corporate innovation summit into a measurable hybrid experience — where every touchpoint, physical or virtual, became a collectible moment.
Turning a corporate innovation summit into a measurable hybrid experience — where every touchpoint, physical or virtual, became a collectible moment.
Changemakers of Tomorrow unites startups, industry leaders, and government innovators to reimagine energy's future. POAP Studio designed "The Changemakers Quest" — an activation layer that turned every session, booth, and handshake into a trackable interaction across physical and virtual attendance.
AR-enhanced collection stations, a mirrored metaverse environment, and a tiered rewards program gave Shell something most corporate summits lack: proof that attendees didn't just show up — they explored, engaged, and came back for more.
Shell needed more than a well-attended summit. They needed to bridge physical and virtual channels into a single engagement layer — one that kept professional credibility intact while giving attendees a reason to explore every corner of the event.
AR-enhanced collection stations placed throughout the summit turned each session and touchpoint into a collectible checkpoint — making exploration visible and measurable.
A mirrored metaverse environment gave virtual attendees an equally engaging path, ensuring remote participation produced the same first-party signal as on-site.
A tiered rewards program — Shell merchandise, Meta Ray-Ban Smart Glasses — gave participants a reason to complete the full quest, not just attend the keynote.
Changemakers of Tomorrow proved that corporate events produce more signal when every touchpoint becomes a measurable interaction — not just a seat filled.
Physical and virtual attendees engaged through a single collectible layer, giving Shell a unified view of participation across both channels.
AR collection stations drove exploration between sessions — attendees moved through the venue with intent, not inertia.
The quest mechanic created a shared experience across in-person and remote audiences, turning a one-day summit into an ongoing engagement touchpoint.
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