Case Study

Find the Fox
by MetaMask

A city-wide collectible hunt that turned local merchants into reward checkpoints — and proved purchase-gated mechanics drive real commerce.

Client MetaMask
Year 2025
Services Commerce Gamification
Platform POAP + EURe + NFC
Overview

Turning a city into a commerce-powered game

During EthCC 2025 in Cannes, MetaMask and POAP Studio designed a merchant-based hunt across 16 collection points. Participants explored local stores, collected digital checkpoints, and climbed a five-tier reward ladder — from merch to EURe to exclusive experiences.

The mechanic's edge: a purchase-gated Power POAP that only unlocked through a real transaction at a partner merchant. Proof of presence was the entry point. Proof of purchase was the prize gate.

186
Users earned the Power POAP through verified purchases
100%
Rewards claimed, fueled by community excitement
The Challenge

Moving a digital community into the real world

MetaMask needed to take its community off-screen and into local storefronts — creating a value-driven activation that drove real foot traffic to Cannes merchants while making a lasting impression during one of crypto's biggest weeks.

Find the Fox challenge
The Solution

Shopping as a crypto-powered game

01

Sixteen collection points across Cannes turned each partner store into a collectible checkpoint — no app download, just a mobile browser tap.

02

A purchase at any partner merchant unlocked the Power POAP — the gate to the top reward tier, verifying a real transaction, not just a visit.

03

A five-tier reward ladder — merch, EURe, catamaran dinners, speedboat sunsets — drove participants to complete the full route and spend locally.

Find the Fox reward tiers and Power POAP

Find the Fox proved that proof of presence is good, but proof of purchase is better — when the incentive structure feels like play, it converts attention into real commerce.

Results

From digital wallets to local storefronts

Hundreds of participants explored Cannes merchants they would never have visited — turning a conference week into measurable foot traffic for local businesses.

186 verified purchases unlocked the Power POAP — each one an auditable, attribution-ready transaction driven by the collectible mechanic.

All reward tiers drained completely. The five-tier ladder, iterated six times against live engagement data, converted exploration into sustained participation.

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