Case Study
Rugby Europe
Championship Finals
Using POAPs to incentivize and track fan engagement at the Men's Championship Finals 2024.
Using POAPs to incentivize and track fan engagement at the Men's Championship Finals 2024.
Rugby Europe's Men's Championship Finals 2024 brought together passionate fans from across the continent. Introducing POAPs transformed fan engagement, encouraging QR code scanning, badge collecting, and lively leaderboard participation.
POAP Studio designed and executed a strategy that seamlessly integrated collectible mechanics into the live event experience, giving fans a reason to explore, compete, and engage beyond simply watching the matches.
Designing a strategy to seamlessly integrate POAPs into the event while ensuring real-time technical execution and communication. The experience needed to feel native to the stadium atmosphere, not a tech overlay on top of it, while remaining accessible to fans of all technical backgrounds.
QR code scanning stations placed at key touchpoints throughout the stadium, making it easy for fans to participate at their own pace.
User-friendly badge selection and claiming flow, allowing fans to collect digital memorabilia tied to specific moments and matches.
Live leaderboards displayed throughout the venue alongside clear communication channels to inform and motivate attendees in real time.
POAPs turned passive spectators into active participants, proving that digital collectibles can enhance the live sports experience when the flow stays simple and the stakes feel real.
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