Case Study
Plages Électroniques
An Instagram automation that turned one comment into a festival collectible.
An Instagram automation that turned one comment into a festival collectible.
For Plages Électroniques, Cannes Tourism used ManyChat to automate the Instagram journey. A comment containing PE2026 triggered a DM with a direct path to the festival collectible.
At the festival, QR codes on the Palais des Festivals screens and the on-site team opened the same experience.
Every collection also created one prize-draw entry and the first stamp in the Explore Cannes digital passport.
The activation had to reach people before the festival and feel just as simple once they arrived.
ManyChat powered the Instagram comment-to-DM automation, while one shared collection journey connected social and on-site QR touchpoints.
A comment containing PE2026 triggered an automated Instagram DM through ManyChat.
The DM guided participants from Instagram to the collectible.
A personal collection link opened directly inside Instagram.
On site, one QR code unlocked the same collectible and prize-draw entry.
Instagram became the activation's front door: one comment, one DM, one collectible.
9 of the first 10 collections came through Instagram on launch night.
123 festival collectibles were collected across the campaign.
36 collections came from Instagram—29% of the total.
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