Case Study
Duende.ba x Monster Cookies
An Instagram Story reply that turned followers into verified store visits.
An Instagram Story reply that turned followers into verified store visits.
Duende.ba and Monster Cookies used an Instagram automation to turn a Story reply into a street-level activation in Buenos Aires.
The DM captured an email and gave participants a 30-minute head start on the location clue.
At the store, an NFC tap unlocked the reward and confirmed each visit.
The campaign needed to move Duende.ba's Instagram audience from a Story to one physical counter.
The journey had to feel native to the creator, reward fast action and show which participants actually arrived.
A reply to Duende.ba's Instagram Story triggered an automated DM.
The DM captured an email and confirmed each participant's place in the hunt.
Participants received the location clue 30 minutes before the public post.
At Monster Cookies, an NFC tap unlocked the voucher and confirmed the visit.
One Story reply became a walk, a tap and a cookie.
260 emails were captured through the Instagram journey.
30 participants completed the in-store NFC tap.
12 rewards were redeemed at the Monster Cookies counter.
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