POAPs as the interactive spine of an art exhibition — a treasure hunt through Amsterdam's Unidentified Fluid Other.
Nxt Museum, Amsterdam's home for digital art, wanted to invite its visitors deeper into UFO – Unidentified Fluid Other without asking them to download a wallet or touch crypto.
We built a layered POAP experience: one badge for the opening party, three more hidden across the show — each one a bespoke artwork, each one claimed by scanning a dynamic QR code on an in-gallery screen.
Nxt wanted a low-threshold way to welcome first-time collectors into Web3 — no wallet setup, no crypto — while keeping the mechanic secure and worthy of a curated art show.
An opening-night POAP welcomed visitors and introduced the collectible format before the exhibition itself began.
Three bespoke badges — by Harriet Davey, Julius Horsthuis and Oseanworld — were hidden across UFO's installations.
Dynamic QR codes on in-gallery screens let visitors claim with an email or a wallet, keeping each drop secure and unique.
A museum visit became a collectible journey — every badge a memory of an artwork, every scan a quiet onboarding into Web3.
Gave Nxt a low-threshold on-ramp into Web3 for a mixed audience — Europe, the US, first-timers and seasoned collectors side by side.
Turned passive viewing into active participation, with an attention layer that rewarded visitors for actually engaging with the art.
Opened a lasting collector relationship: each POAP became a reason to return and a thread into future Nxt programming.
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