Case Study
Linea
After Dark
Using POAPs to boost networking amongst Linea community partners.
Using POAPs to boost networking amongst Linea community partners.
Linea After Dark brought multiple partner communities into the same room for a compact evening format where the real value depended on people meeting beyond their usual circles.
POAP Studio shaped the activation as an icebreaker: attendees had to find and interact with representatives from distinct partners to collect POAPs and unlock rewards.
Linea needed a lightweight way to move attendees beyond passive conversations and encourage them to interact with representatives from different partner communities during a brief event window.
Attendees were given a clear reason to start conversations with representatives from distinct Linea partner communities.
Each interaction became part of a treasure-hunt style collection journey, turning networking into a visible progression loop.
Collecting the right POAPs helped participants claim rewards, creating urgency and momentum early in the evening.
Linea After Dark showed how a simple POAP hunt can make networking feel less forced, more playful, and easier to complete in a short event format.
Converted a three-hour side event into an active hunt where attendees had a reason to approach new people.
Increased networking between Linea communities by making partner representatives part of the core experience.
Created strong early engagement, with all rewards claimed near the beginning of the event.
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