Case Study

Explore
Cannes

A digital memory hunt that helped visitors rediscover Cannes through collectible POAP stops.

Client Cannes Tourism
Year 2025
Services Citywide Gamification
Platform NFC + POAP Passport
Overview

Turning city discovery into a digital memory hunt

Cannes Tourism launched Explore Cannes to help visitors rediscover the city through a playful treasure hunt. POAPs were placed across landmarks, cultural sites, crypto-friendly venues, and the Tourist Office.

Visitors collected each digital souvenir with a smartphone, tracked progress in a POAP Studio passport, and could claim a gift after collecting four POAPs.

15
Activation stops across the Explore Cannes journey
2,195
Collectors engaged through the digital memory hunt
The Challenge

Making culture and local venues easy to explore

The city needed a simple way to turn discovery into participation, connecting iconic places, museums, crypto-friendly establishments, and visitor information into one accessible journey.

The Solution

A passport journey powered by NFC

01

Visitors went to participating locations and looked for POAP markers on posters, windows, kiosks, or inside venues.

02

By bringing a smartphone close to the NFC marker, each visitor unlocked a POAP and added it to their digital passport.

03

After four collected POAPs, participants could return to the Tourist Office and claim a city gift while supplies lasted.

Explore Cannes POAP passport and reward flow

Explore Cannes showed how a tourism journey can become more memorable when visitors collect proof of place, not just directions.

Results

A clearer path through city discovery

Connected 15 city moments, from cultural venues to crypto-friendly establishments, into one collectible visitor journey.

Reached 904 returning participants, showing the hunt could drive repeat collection behavior beyond a single stop.

Built 1,291 email-connected collector relationships for future tourism and city engagement campaigns.

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