Case Study
Arbitrum
Community Quest
Using POAPs as community engagement and event gamification.
Using POAPs as community engagement and event gamification.
Arbitrum needed one experience that could connect different IRL touchpoints during ETH Denver and GDC, including partner moments tied to Ubisoft, without asking attendees to decode fragmented side activations on their own.
POAP Studio designed a unified collection layer that turned those separate appearances into one coherent quest, giving the community a reason to move between locations and making participation easier to measure.
The challenge was to attract community members to separate IRL touchpoints during ETH Denver and GDC while making the broader Arbitrum presence feel coherent rather than scattered.
POAP Studio wrapped Arbitrum's ETH Denver and GDC presence into a single collection experience instead of isolated activations.
Participants were encouraged to visit different IRL touchpoints, collect milestones, and build momentum across the broader event footprint.
The passport structure gave Arbitrum a clearer way to reward movement and unify its community presence across multiple locations.
Arbitrum showed how a passport mechanic can turn scattered event appearances into one recognizable community experience with measurable movement between touchpoints.
Encouraged multi-site participation across ETH Denver and GDC instead of single-stop engagement.
Reached more than 600 collectors through a coherent, exploration-driven community mechanic.
Made Arbitrum's partner activations feel connected, not incidental, across two major industry events.
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