Using POAPs as digital fashion collectibles to celebrate brand heritage.
To commemorate its 100-year legacy, HUGO BOSS sought to blend heritage and innovation at its Innovation Summit.
The brand partnered with us to create an exclusive Web3 experience, transforming six iconic designs into 3D digital collectibles that attendees could explore, collect, and share.
HUGO BOSS needed to integrate blockchain-powered experiences into its Innovation Summit without compromising the premium, elegant feel the brand is known for.
Attendees explore and collect six legendary fashion pieces as 3D digital assets.
Each collectible unlocks exclusive content tied to the design's history and impact.
A public leaderboard tracks live popularity rankings, showing how many collectors each outfit has.
Six iconic designs became collectible digital assets, turning a centennial celebration into an interactive experience that blended luxury heritage with Web3 innovation.
Created an interactive, gamified experience that kept attendees engaged throughout the Innovation Summit.
Built a real-time leaderboard that turned outfit collecting into a social, competitive activation.
Strengthened brand loyalty by giving attendees unique, collectible digital assets tied to 100 years of design.
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