# POAP Studio

> POAP Studio is a creative technology studio that helps brands turn live moments into lasting audience engagement through interactive event, retail, sports, culture, and brand activation experiences.

POAP Studio designs mobile-first participation journeys using QR codes, NFC touchpoints, digital rewards, gamification, leaderboards, collectibles, and real-time engagement mechanics.

The studio helps brands increase attendance, participation, retention, post-event recall, and measurable engagement by transforming campaigns into experiences people actively join, remember, and share.

Typical use cases include event engagement, product launches, retail activations, VIP experiences, loyalty programs, fan engagement, cultural campaigns, conference journeys, and post-event audience retention.

Core capabilities:
- Event and campaign experience design
- Interactive participation mechanics
- QR and NFC-based journeys
- Digital rewards and loyalty moments
- Gamified brand activations
- Audience engagement strategy
- Custom branded experience flows
- Data-aware activation design for measurable participation

Industries served:
- Fashion and luxury
- Automotive
- Sports
- Entertainment
- Art and culture
- Hospitality
- Conferences and trade shows
- Communities and memberships

Selected brands and organizations include Porsche, Adidas, Kenzo, Christian Louboutin, Sotheby's, Renault, Ubisoft, Mahou, Rugby Europe, Alo Yoga, Sibos, Aston Villa, Cartier, MetaMask, Shell, Cannes Tourism, and Nxt Museum.

Positioning: POAP Studio helps brands create interactive campaigns people actively join, remember, and share.

Website: https://poap.studio
Contact: contact@poap.studio

## Core pages

- [Home](https://poap.studio/): Overview of POAP Studio's positioning, capabilities, and selected brand work.
- [Work](https://poap.studio/work): Portfolio of gamified brand experiences, event activations, digital collectibles, and audience engagement campaigns.
- [Services](https://poap.studio/services): Creative technology, strategy, QR/NFC journey design, gamification, rewards, and campaign mechanics.
- [About](https://poap.studio/about): Studio background, positioning, and approach.
- [Contact](https://poap.studio/contact): Inquiry page for brands, agencies, and event organizers.

## Selected case studies

- [Porsche 911 GT3 RS Tribute](https://poap.studio/case-study-porsche): Phygital collectible program for exclusive Porsche owners, pairing physical grill badges with digital proof of attendance at community events.
- [Christian Louboutin Paris Fashion Week](https://poap.studio/case-study-louboutin): Exclusive digital collectibles for three audiences during Loubishow II, turning a runway moment into a lasting verified connection.
- [Kenzo Varsity Tiger at Isetan Tokyo](https://poap.studio/case-study-kenzo): NFC-powered luxury pop-up collectibles with a low-friction visitor experience and no app download.
- [Alo Yoga x Roblox](https://poap.studio/case-study-alo-yoga): NFC-enabled digital collectibles connecting physical stores with a Roblox virtual world.
- [Rugby Europe Championship Finals](https://poap.studio/case-study-rugby-europe): QR scanning, badge collecting, and live leaderboards to incentivize and track fan engagement.
- [Innotribe Quest at Sibos](https://poap.studio/case-study-sibos): NFC checkpoint journey that turned a complex enterprise conference into measurable exploration.
- [Interrail by Mahou](https://poap.studio/case-study-mahou): NFC-powered digital badge passport that turned Madrid bars into an urban adventure for beer lovers.
- [Aston Villa Celebrating 150 Years](https://poap.studio/case-study-aston-villa): Matchday digital collectibles and VIP rewards for a season-long fan engagement program.
- [Cartier Time Shaper Challenge](https://poap.studio/case-study-cartier): Internal luxury retail gamification using collectibles, leaderboards, and real prizes.
- [Explore Cannes](https://poap.studio/case-study-explore-cannes): Citywide digital memory hunt using NFC POAPs, a passport mechanic, and local visitor rewards.
- [Find the Fox by MetaMask](https://poap.studio/case-study-metamask): Merchant-based hunt across Cannes using POAPs, purchase verification, and tiered crypto rewards.
- [Shell India Changemakers of Tomorrow](https://poap.studio/case-study-shell): Hybrid corporate innovation summit with AR-enhanced collectibles, metaverse touchpoints, and gamified rewards.
- [Sotheby's GRAILS Collectibles](https://poap.studio/case-study-sothebys): Collectible cards and QR activations for educational panels and live auctions in New York.
- [Nxt Museum UFO Exhibition](https://poap.studio/case-study-nxt-museum): Dynamic QR POAPs hidden across an Amsterdam art show, turning an exhibition into a treasure hunt and Web3 on-ramp.
- [Arbitrum Community Quest](https://poap.studio/case-study-arbitrum): Multi-site collector journey across ETH Denver and GDC touchpoints built for movement, collection, and measurable participation.
- [Linea After Dark](https://poap.studio/case-study-linea-after-dark): Short-form networking hunt where partner conversations became a gamified POAP collection experience.
- [Merge Madrid](https://poap.studio/case-study-merge-madrid): Passport-led event journey designed to reward exploration and carry community momentum forward.
- [Duende.ba](https://poap.studio/case-study-duende): Narrative-driven gamified campaign that converted a large Instagram community into qualified leads.