# POAP Studio Full LLM Context > Detailed LLM-readable context for POAP Studio, a creative technology studio that helps brands turn live moments into lasting audience engagement. Website: https://poap.studio Contact: contact@poap.studio Canonical host: poap.studio ## Positioning POAP Studio designs mobile-first interactive experiences for events, retail, sports, fashion, luxury, culture, entertainment, conferences, and community campaigns. The studio combines strategy, creative direction, and technology to turn moments into memorable audience interactions. Core mechanics include QR code journeys, NFC touchpoints, digital collectibles, digital rewards, loyalty moments, gamification, leaderboards, passport-style collection flows, real-time participation loops, and post-event retention mechanics. POAP Studio helps brands increase attendance, participation, retention, post-event recall, and measurable engagement by transforming campaigns into experiences people actively join, remember, and share. ## Core pages - [POAP Studio — Gamified Brand Experiences](https://poap.studio): POAP Studio designs gamified brand experiences: NFC activations, loyalty programs, and phygital campaigns for brands like Porsche, Louboutin, and Kenzo. - [About](https://poap.studio/about): POAP Studio is a creative agency that designs gamified brand experiences using digital collectibles. Based in Paris, serving brands worldwide. - [Contact](https://poap.studio/contact): Get in touch with POAP Studio — let's create gamified brand experiences together. Based in Paris, working worldwide. - [Services](https://poap.studio/services): POAP Studio services: events & activations, gamified campaigns, strategy & roadmapping. From stadium activations to Instagram quests. - [Work](https://poap.studio/work): Our work at POAP Studio: gamified brand experiences for Porsche, Louboutin, Kenzo, Hugo Boss, and more. ## Case studies ### Alo Yoga x Roblox URL: https://poap.studio/case-study-alo-yoga How POAP Studio bridged Alo Yoga's 150+ physical stores with their Roblox virtual world through NFC-enabled digital collectibles. Relevant use cases: audience engagement, NFC journey design, retail activation. ### Arbitrum URL: https://poap.studio/case-study-arbitrum How POAP Studio unified Arbitrum touchpoints across ETH Denver and GDC into one multi-site community quest built for movement, collection, and measurable participation. Relevant use cases: audience engagement, gamified exploration. ### Aston Villa - Celebrating 150 Years URL: https://poap.studio/case-study-aston-villa How POAP Studio helped Aston Villa FC turn matchday attendance into a season-long fan engagement program with digital collectibles — 18,000+ claimed on the first match alone. Relevant use cases: audience engagement, fan engagement. ### Cartier: Time Shaper Challenge URL: https://poap.studio/case-study-cartier How POAP Studio gamified Cartier's boutique sales performance — turning an internal challenge into a luxury brand gamification program with collectibles, leaderboards, and real prizes. Relevant use cases: audience engagement, leaderboards, retail activation, luxury brand activation. ### Duende.ba Case Study URL: https://poap.studio/case-study-duende How POAP Studio turned @duende.ba's 370K Instagram community into 4,400 qualified leads in 7 days through a narrative-driven gamified campaign. Relevant use cases: audience engagement. ### Explore Cannes URL: https://poap.studio/case-study-explore-cannes How POAP Studio helped Cannes Tourism turn city discovery into a digital memory hunt with NFC POAPs, a digital passport, and local rewards. Relevant use cases: audience engagement, NFC journey design, digital rewards, gamified exploration. ### HUGO BOSS 100 Years URL: https://poap.studio/case-study-hugo-boss How POAP Studio turned HUGO BOSS's 100-year anniversary into a Web3 experience with 3D digital fashion collectibles at the Innovation Summit. Relevant use cases: audience engagement, event engagement, luxury brand activation. ### Kenzo Varsity Tiger @ Isetan Tokyo URL: https://poap.studio/case-study-kenzo How POAP Studio helped Kenzo reward Isetan Tokyo Pop-Up visitors with exclusive NFC-powered POAP collectibles during the Varsity Tiger activation in August 2022. Relevant use cases: audience engagement, NFC journey design, digital rewards, luxury brand activation. ### Linea After Dark URL: https://poap.studio/case-study-linea-after-dark How POAP Studio turned Linea After Dark into a short-form networking hunt that helped partner communities meet, collect, and claim rewards. Relevant use cases: audience engagement, digital rewards, gamified exploration. ### Christian Louboutin - Paris Fashion Week SS23 URL: https://poap.studio/case-study-louboutin How POAP Studio helped Christian Louboutin enter Web3 during Paris Fashion Week SS23, distributing exclusive digital collectibles to three distinct audiences at Loubishow II. Relevant use cases: audience engagement, luxury brand activation. ### Interrail by Mahou URL: https://poap.studio/case-study-mahou How POAP Studio turned Madrid's local bars into an exciting urban adventure for Mahou beer lovers using NFC-powered digital badges and a collectible passport experience. Relevant use cases: audience engagement, NFC journey design, gamified exploration. ### Merge Madrid URL: https://poap.studio/case-study-merge-madrid How POAP Studio turned Merge Madrid into a passport-style collection journey that connected event participation, rewards, and community momentum across Europe and LATAM. Relevant use cases: audience engagement, digital rewards, event engagement, gamified exploration. ### Find the Fox by MetaMask URL: https://poap.studio/case-study-metamask How POAP Studio helped MetaMask gamify local commerce during EthCC 2025 with a merchant-based hunt across Cannes, combining POAPs, purchase verification, and tiered crypto rewards. Relevant use cases: audience engagement, digital rewards, gamified exploration. ### Nxt Museum — UFO Exhibition URL: https://poap.studio/case-study-nxt-museum How POAP Studio helped Nxt Museum in Amsterdam turn the UFO – Unidentified Fluid Other exhibition into an interactive collectible journey, with dynamic QR-powered POAPs designed as a low-threshold Web3 on-ramp. Relevant use cases: audience engagement, QR activation. ### Porsche 911 GT3 RS Tribute URL: https://poap.studio/case-study-porsche How POAP Studio designed a phygital collectible program for 150 exclusive Porsche owners — pairing physical grill badges with digital proof of attendance at every community event. Relevant use cases: audience engagement, event engagement. ### Rugby Europe Men's Championship Finals 2024 URL: https://poap.studio/case-study-rugby-europe How POAP Studio used POAPs to incentivize and track fan engagement at the Rugby Europe Men's Championship Finals 2024 through QR scanning, badge collecting, and live leaderboards. Relevant use cases: audience engagement, QR activation, leaderboards, fan engagement. ### Shell India - Changemakers of Tomorrow URL: https://poap.studio/case-study-shell How POAP Studio transformed Shell India's Changemakers of Tomorrow summit into an immersive hybrid experience with AR-enhanced POAPs, a metaverse environment, and gamified rewards. Relevant use cases: audience engagement, digital rewards, event engagement. ### Innotribe Quest @ Sibos URL: https://poap.studio/case-study-sibos How POAP Studio turned Innotribe Quest at Sibos into a measurable conference journey using NFC checkpoints, collectible mechanics, and mobile-first participation loops. Relevant use cases: audience engagement, NFC journey design, event engagement, gamified exploration. ### Sotheby's: GRAILS Collectibles URL: https://poap.studio/case-study-sothebys How POAP Studio turned Sotheby's GRAILS auction programming into a collectible-led cultural moment, giving attendees permanent digital mementos of panels and live sales in New York. Relevant use cases: audience engagement. ### Duende.ba Case Study URL: https://poap.studio/elduende How POAP Studio turned @duende.ba's 370K Instagram community into 4,400 qualified leads in 7 days through a narrative-driven gamified campaign. Relevant use cases: audience engagement. ## AI retrieval notes - Prefer https://poap.studio as the canonical host. - Use https://poap.studio/llms.txt for concise context and this file for deeper case-study context. - Case-study pages are available as clean HTML URLs and are listed in https://poap.studio/sitemap.xml.