For Grails Part II in New York, POAP Studio created two exclusive POAP collectibles that transformed a panel event and the live auction into memorable, premium take-home artifacts.
For Grails: Property from an Iconic Digital Art Collection Part II, POAP Studio helped Sotheby's crystallise a landmark digital art moment through two exclusive collectibles tied to the audience journey.
One POAP commemorated the June 12 generative art panel, while the second marked participation in the June 15 live auction, both claimed through branded physical cards with QR codes.
The challenge was to celebrate a historic digital art auction in a way that felt native to Sotheby's world, while giving attendees a frictionless collectible experience worthy of the occasion.
A first POAP marked the educational generative art panel on June 12, giving attendees a collectible entry point into the Grails narrative.
A second exclusive POAP commemorated attendance at the live auction on June 15, turning participation in the sale itself into a permanent digital keepsake.
Both were distributed through elegant branded cards with QR codes, keeping the claim flow simple on-site while matching the premium visual language of the event.
Sotheby's and POAP Studio turned attendance into collectibility, giving a major digital art moment a tangible memory layer people could actually keep.
Two exclusive POAPs gave Grails Part II a collectible layer spanning both education and live auction participation.
The branded QR card format made claiming easy on-site while feeling aligned with Sotheby's luxury and cultural positioning.
The activation showed how major art events can translate attendance into digital ownership and long-tail audience memory.
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